Pizza Hut, hoping to help promote their pizza-like product, has unveiled a new pizza box that converts into a movie projector.

Available at Pizza Hut Hong Kong, four different box designs come with an included lens. The user only need to insert their smartphone to project imagery on a nearby wall. You can even scan a code on the box to play a few pizza-themed flicks.

Just remember to take the pizza out first…

[link, via Laughing Squid]