Created by artist Mark Gmehling for the French mineral water Nestlé Hépar, the campaign was created to help reinforce the magnesium-rich water’s aid in the digestive process. Various foodstuffs are formed rather convincingly — and disturbingly — to resemble a smooth digestive tract.
Either that, or someone has successfully created a mutant turkey snake, or the best donut stick ever. Is anyone hungry and/or thirsty yet?
colin priestley says
Chris. This concept plays-off the typical ‘medical logo’ design. Just Google: ‘Medical logos’. cheers