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This Nestlé Water Campaign Has Guts

July 13, 2011 by Chris Durso

Created by artist Mark Gmehling for the French mineral water Nestlé Hépar, the campaign was created to help reinforce the magnesium-rich water’s aid in the digestive process. Various foodstuffs are formed rather convincingly — and disturbingly — to resemble a smooth digestive tract.

Either that, or someone has successfully created a mutant turkey snake, or the best donut stick ever. Is anyone hungry and/or thirsty yet?

[link, via Olybob]

Filed Under: Daily Links Tagged With: advertising, art, graphic design, illustration, water

Comments

  1. colin priestley says

    July 17, 2011 at 12:55 pm

    Chris. This concept plays-off the typical ‘medical logo’ design. Just Google: ‘Medical logos’. cheers

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