Who needs the Kwik-E-Mart? Music and tech-craving hipsters doooooo!!! A mobile version of Springfield’s go-to convenience store will be rolling into SXSW this year. Complete with storefront graphics and Apu, the truck was created to help celebrate the 25th anniversary of the Kwik-E-Mart’s first appearance on The Simpsons.

Now, here’s the tricky part… The ‘food truck’ will not be offering expired hot dogs and after-dinner burritos, but rather free Squishees and demos of the new Simpsons World app. Thank you, come again.

[via The A.V. Club]