Our friends over at The Urban Grocer have always had their finger on the pulse of what’s cool in the food world. Now, co-founders Caitlin and Michael are looking to start a food media revolution by creating a new and unique food site. But they need our help.

Caitlin has recently taken the cause to IndieGoGo — starting a fundraising campaign to help make the new Urban Grocer a reality. When complete, the new site hopes to be one of the best food discovery platforms on the internet — providing a unique experience for each visitor, while also connecting emerging food pioneers with urban food communities. Find out more here.

[thanks, Caitlin]