Because even Paleo-dieters and cross-fitters need them some yummy pork fat… there’s now Reebok Bacon.

Designed for those who follow a strict Paleo diet, the bacon is uncured and contains no nitrates, preservatives, MSG, or sweeteners.

Unveiled at the 2014 Reebok CrossFit Games, 74 bacon boxes were distributed to athletes — while participates also enjoyed some bacon-wrapped artichoke, bacon-wrapped chorizo, and bacon-wrapped carne asada and pepperoncini. Just as the cavemen did.

[via First We Feast, Fast Co.]