Someone at McDonald’s New Zealand thought it would be fun for the internet to create burgers online. McDonald’s would provide the platform, Create Your Taste, as well as all the digital ingredients to help get the creative juices flowing. There was only one problem though… most people are assholes.
The result of the campaign became little more than a collection of the biggest burger-building wise-asses on the planet. Results were mostly in good fun, while some were more on the offensive side.
The site appears down now, due to the shenanigans, so the fun’s over. Thanks, wise-asses!