In what could be his finest role to date, besides that coke-fiend he played in The Social Network, Justin Timberlake stars as a giant lime… You heard me.

In the three-minute spot for Sauza 901 Tequila, Timberlake portrays Rick “Sour” Vane, an anthropomorphic lime that was living large when he was needed to make inferior tequilas tolerable.

Now, with a high-end tequila such as Sauza 901, limes are as useful as one of those paper umbrellas in your drink.. although not nearly as festive. Watch this, if you’d like to see the downfall of a once-great citrus…

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