The last we saw of David Hasselhoff, he was peddling The Hoffsicle — a popsicle in his likeness. Well, The Hoff has a new gig in shameless promotion, with the cheese-laden endorsement of an iced coffee.

Appropriately named Iced Hoffee, Hasselhoff can be seen in the video, Thirsty For Love, surfing with a coffee and singing with coffee in front of a fire… Basically, being The Hoff. Iced Hoffee can be yours at a Cumberland Farms near you — background fire not included.

[link, via Entertainment Weekly]