It might be hard to believe if you weren’t a lonely housewife in the early-70s… But Burt Reynolds was once considered a sex symbol. So much so, that he once posed butt-nekkid on a bear skin rug, and the aforementioned women swooned. Now, the bear skin has been replaced with chocolate and cream, and the iconic image is now an eclair.

Brought to us by UK-based Lou Lou P’s Delights, the Burt Reynolds Eclair was created in honor of Movember UK… Which, not unlike the iconic photo that it’s helping to parody, is also all about hair. Soak it in, ladies.

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