McDonald’s, either in an attempt to sell more Happy Meals or to haunt your kid’s nightmares, has introduced a terrifying new mascot.

Officially-named “Happy,” the beady-eyed anthropomorphic cardboard box follows in the footsteps of a creepy clown, that large purple thing, and the guy with a cheeseburger for a head.

So actually, freaking out kids has worked well so far. Good work, McDonald’s.

Say hello to our newest friend, Happy! https://t.co/CuR3hU8Chj#HappyMealpic.twitter.com/xgluLaHfcY

— McDonald’s (@McDonalds) May 19, 2014

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