It took over 70 years and billions of customers served globally — but McDonald’s can finally make ads with no copy or logos on it. Referred to as the ‘Unbranded’ campaign, the series of extreme close-ups was created by ad agency TBWA\Paris for use in outdoor ads throughout France.

Well done, McDonald’s and TBWA. You’ve not only successfully executed an unbranded ad campaign, but managed to make McDonald’s food appear somewhat edible. Although, we imagine being that close to the actual product would be quite horrifying.

[via TAXI]