Poor fruits and vegetables… Why you so ugly? 

It’s no secret that we shop with our eyes. And, because we can be so superficial, especially when it comes to produce, food waste has become a global issue.

Intermarché recently launched Inglorious Fruits and Vegetables to help change our perspective on unfortunate-looking produce, and hopefully cut down on food waste in the process.

First, a produce section was populated with the Grotesque Apple, Ridiculous Potato, Hideous Orange, Failed Lemon, Disfigured Eggplant, Ugly Carrot, and the Unfortunate Clementine at a discounted price. And, when that wasn’t enough to sway our flippant shoppers, a line of soups and juices made with these deformed foods were offered.

The result helped empty the shelves of these fruits and veggies, that may have been hard on the eyes, but will be nice to your belly and wallet. Hideous Orange Juice, anyone?

[link, via GOOD]