Fashion designers, at least the successful ones, need to constantly be on the cutting edge, and ahead of the curve on upcoming trends. But what if some of the most successful brands in the industry got involved with a food trend that is so last year?

Food stylist Edsalv Lisa and photographer Therese Aldgard created cupcakes as if designed by the iconic fashion brands themselves — from the eccentric quirkiness of Betsey Johnson, to the refined elegance of Louis Vuitton.

As someone with no fashion sense, I wonder why no love for Old Navy or Sears’ Men’s Department — but I digress. Please enjoy.

[via Buzzfeed]