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Got PMS? These Milk Ads Are Here To Help

July 13, 2011 by Chris Durso

Milk’s latest ad campaign foregoes the silliness of fake mustaches to address a much more serious issue. One that anyone with a uterus or access thereto should be familiar with — PMS.

Not so subtly implying that women tend to be unreasonable every few weeks, milk’s newest campaign called ‘Everything I Do Is Wrong‘ depicts somewhat frightened men, offering their women apologies and milk to help curb the crazy.

The campaign has unsurprisingly been deemed sexist, and in some cases was told to shut its stupid face. Men have also resisted the campaign, calling it naive. Because as men already know, there’s no better defense against PMS than chocolate, back rubs, and hiding in the car.

[via AdFreak]

Filed Under: Daily Links Tagged With: advertising, graphic design, milk, pms

Comments

  1. Chris Durso says

    July 13, 2011 at 3:42 pm

    The whole premise of the campaign is odd. Are we then only expected to buy milk every 28 days? And what about expiration dates? Do they still apply?

  2. Savory Tv says

    July 13, 2011 at 3:33 pm

    Eeks! Much better suited for a chocolate ad IMO. Hope you are well @Foodiggity!

Trackbacks

  1. Gender Roles within the Media | susanmcshane1989 says:
    May 9, 2014 at 6:16 pm

    […] 1: Got Milk Advertisement – Chris Durso, (2011), Got Milk Advertisement [ONLINE]. Available at: https://www.foodiggity.com/got-pms-these-milk-ads-are-here-to-help/ [Accessed 29 April […]

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