If you’ve ever wondered what it’s like to be a piece of sushi riding on a conveyor belt — it’s OK, you’re amongst friends — now’s your chance to actually experience it.

Ultra Sushi-Go-Round, developed for the Oculus Rift, gives the viewer the full sushi ride experience. And, if you’re concerned that a slow ride around a sushi restaurant could be a bit boring, things get exciting and spiral out of control pretty fast. Literally.

[link, via Laughing Squid]