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Edible Typography Spells Out The Food Being Used

October 23, 2015 by Chris Durso

sainsburys_coffee

What better way to advertise food, than to play with it?… artistically of course. That’s what UK agency Side by Side did for this campaign for local supermarket retailer Sainbury’s.

Using the appropriate food, the words are created and styled by hand on the appropriate background. See the process in the video below.

sainsburys_honey

sainsburys_horseradish

sainsburys_chorizo

sainsburys_darkchoc

Just another spaghetti bolognese? Not this week. This is spag bol with coffee! A twist on the midweek favourite. #LittleTwists. Get the recipe:https://bit.ly/1L9u1ls

Posted by Sainsbury’s on Tuesday, September 15, 2015

[link, via designtaxi]

Filed Under: Daily Links Tagged With: advertising, coffee, design, typography

Custom Stickers, Die Cut Stickers, Bumper Stickers - Sticker Mule

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