What better way to advertise food, than to play with it?… artistically of course. That’s what UK agency Side by Side did for this campaign for local supermarket retailer Sainbury’s.
Using the appropriate food, the words are created and styled by hand on the appropriate background. See the process in the video below.
Just another spaghetti bolognese? Not this week. This is spag bol with coffee! A twist on the midweek favourite. #LittleTwists. Get the recipe:https://bit.ly/1L9u1ls
Posted by Sainsbury’s on Tuesday, September 15, 2015
[link, via designtaxi]
