A wise man once said, “Live every week like it’s Shark Week.” So, we can only assume that this should apply to our donut consumption.

Luckily, Dunkin’ Donuts is in on the celebration with the Shark Bite Donut. Made to look like a life preserver, Dunkin’ is rolling out the life savers to celebrate the best of all weeks — encouraging people to “take a bite” and post a selfie in the act.

[link, via AdWeek]