Jelly Belly, the kings of making jelly beans taste exactly like other stuff, has finally produced a flavor that us adults can get on board with. Draft Beer Jelly Bellies are here, and ready to give the candy eater a taste of ale, while getting your sugar buzz on.
And, for the beer snobs [read: hipsters] in the audience, the jellies do not mimic the flavor of a double simcoe IPA or a Belgian lambic — but rather a Hefeweizen-inspired ale.
Draft Beer Jelly Bellies will debut at Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany. Sorry, the jelly beans are also 0.0% ABV.
[via Beer Pulse]