There are few things better than cookies fresh out of the oven. Iowa-based cookie company Thelma’s knows this, and came up with a brilliant packaging solution for their baked goods.

Thelma’s cookie boxes are made to look like actual ovens — which not only help keep the cookies warm, but also reinforces the idea that your snickerdoodles are fresh from the oven. Find out more about the project here.

[via Gizmodo]