Before the days of pop tops, and even pull tabs, there was actually some effort involved in opening a beer can. The tops of most cans were nothing more than a flat top of metal, requiring a sharp object to get to the goods. Most commonly used, was something called a “church key,” and a new brand of American Pilsner, aptly titled Churchkey Can Co., wants to make you work for your beer once again.

So, get your beer-opening tool-of-choice ready, and we can start looking forward to Churchkey replacing PBR as the hipster’s ironic beer of choice.

[link, via The Awesomer]