An identity created by Caleb Owen Everitt for the Chop Shop in Austin, TX. It manages to maintain the heritage and integrity of an old-school butcher shop while still feeling innovative. Plus it involves meat, which is good.
[via the dieline]
Butcher Shop Identity Design
Sooo meaty.
The artist responsible may have some more info… The link to his portfolio is above, his name is Caleb.
Excellent design and understanding of the brand. This is very fun and I bet it was fun executing. Do you have any results to share?