Bud Light, in their endless quest to get you to drink their diet beer-like beverage, has gone old-school with their #UpForWhatever campaign, creating a real-life game of Pac-Man.

The new commercial, that will run sometime during Super Bowl XLIX, features a bar patron just looking to score a beer. What the unsuspecting drinker doesn’t realize, is that he’ll have to earn his Bud Light by collecting power pellets and dodging giant ghosts.

His reward… minor internet fame, a shiny new Bud Light, and possibly a giant piece of fruit to take home for a snack. Please watch this…

[link, via Cool Material]