As a surprise to no one, beverage companies are attempting to fill the novelty drink void created by the demise of Four Loko. First up is Blast by Colt 45 — with its 12% ABV, appears to be nothing more than a highly alcoholic soda pop.
The death to malt liquor comes in a number of unmanly flavors, including strawberry lemonade, blueberry pomegranate, raspberry watermelon, and grape.
And if you couldn’t already tell, Snoop Dogg — who has become an unfortunate parody of himself — is the drink’s spokesperson. Poor Billy Dee would be rolling around in his mustachioed grave. Let’s pour one out for Lando.