Blast by Colt 45, or The Day Malt Liquor Died

As a surprise to no one, beverage companies are attempting to fill the novelty drink void created by the demise of Four Loko. First up is Blast by Colt 45 — with its 12% ABV, appears to be nothing more than a highly alcoholic soda pop.

The death to malt liquor comes in a number of unmanly flavors, including strawberry lemonade, blueberry pomegranate, raspberry watermelon, and grape.

And if you couldn’t already tell, Snoop Dogg — who has become an unfortunate parody of himself — is the drink’s spokesperson. Poor Billy Dee would be rolling around in his mustachioed grave. Let’s pour one out for Lando.

[via Eater]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob. View all posts by Chris Durso