McDonald’s Plants Nappers Next To Their Coffee Ads

McDonald’s has pulled off a clever marketing stunt in Canada by planting sleeping people underneath their subway coffee ads.

Notice that they chose Canada as the testing ground for this campaign, where if it were New York, the subway poster might read ‘Looks like someone could use a new wallet.’

[link and video at AdFreak]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob. View all posts by Chris Durso