Cereal Monsters: The Good, The Bad and The Mummy

Cereal Monsters by Glen Brogan

Cereal monsters, unlike the classic horror film characters that they’re based on, are anything but scary. And instead of classic films, the mascots with adorably punny names were relegated to shilling for General Mills during Saturday morning cartoon commercials.

But what some may not realize, is that there has been five monster-themed cereals, spanning over four decades. Some were successful, and remain in cereal aisles to this day, and some were Fruit Brute. Foodiggity investigates the backstory behind each monster cereal, why Franken Berry and Count Chocula rule, Boo Berry’s unexplainable success as a blue food item, and the failure of two oft-forgotten additions to the line-up.

Franken Berry
Introduced: 1971
Based on: Frankenstein
Flavor: Strawberry

One of the original two monster-themed cereals introduced in 1971, Franken Berry was inspired by the classic Frankenstein’s monster. However, since Franken Berry was a strawberry-flavored breakfast offering, the only thing scary about this “monster” was his unfortunate shade of hot pink.

But the part about Franken Berry that was a bit frightening, was something that became known as “Frankenberry Stool.” When Franken Berry cereal was first introduced, the hot pink color was made possible by a food dye that was non-digestible. And needless to say, kids and parents were treated to quite a surprise when going to the bathroom.

 

Count Chocula
Introduced: 1971
Based on: Count Dracula
Flavor: Chocolate

Along with Franken Berry, Count Chocula hit the scene in 1971. The mascot was based on the most popular and easily recognizable of movie monsters — Count Dracula. And while chocolate-flavored, it’s no wonder the cereal remains the most popular of the series. Now, with two cereal monsters in place, it set up classic monster vs. monster scenarios, as they vied for your attention, and tried to get you to eat their version of sugar-coated kiddie crack.

 

Boo Berry
Introduced: 1973
Based on: Ghosts
Flavor: Blueberry

Boo Berry was the first monster added after the original lineup of 1971. Boo’s claim to fame… the first blueberry-flavored cereal. And while not having the same monster cache as its predecessors, Boo Berry became quite popular, stood the test of time, and is still available today.

But what was it about a blue cereal with a questionable monster spokesperson that helped it keep up with the Franken Berrys and Count Choculas of the cereal world? We think that a few monster cereals that were introduced later on hold the answer.

 

Fruit Brute
Introduced: 1974
Based on: The Wolf Man
Flavor: Fruit Flavored with Lime Marshmallows

Fruit Brute was the fourth monster cereal, and the first multi-flavored installment. Unfortunately, the franchise already had their big three, and the Brute was inspired by a monster that often played third wheel to Lugosi’s Dracula, and Karloff’s Frankenstein. So, as a cereal, it didn’t fare much better. Introduced in 1974, it lasted about a decade until it became the first casualty of the monster cereal world.

But as we all know, when something gains a bit of popularity and is then inexplicably discontinued, it’s often a ticket to cult status. And the yearning for a Fruit Brute comeback was made that much stronger when it appeared in a few Tarantino films.

But why did Fruit Brute not hold up? Was it the lime marshmallows? The werewolf in rainbow overalls? The name was too rhymey? Perhaps it was a combination of things. But after its replacement didn’t do much better, we think we have the answer.

 

Yummy Mummy
Introduced: 1987
Based on: The Mummy
Flavor: Fruit Flavored with Vanilla Marshmallows

Yummy Mummy was introduced a few years after Fruit Brute was discontinued, and appeared to be nothing more than an attempt to resuscitate the fruit version of the monster cereals. This time, an even less popular movie monster was used as inspiration, and the lime marshmallows were replaced with vanilla. It turned out to have an even shorter shelf life than Fruit Brute, and was discontinued in 1993.

So what did the original three have that Brute and Mummy did not? Perhaps three monster-themed cereals were better suited for our trilogy-loving culture? Could it be that kids aren’t interested in the mere mention of fruit when having breakfast?

One thing that the big three do have in common — monochromaticity. Perhaps there’s something to be said about keeping a monster cereal all one color. Either way, the multi-colored cereal monsters failed, and only make rare appearances in merchandising and fan appreciation. Although, I’d take a brief appearance in a Tarantino flick over forty-years of limited release and garish redesigns any day.

Comments

  1. GREAT NEWS!!!! IF YOU GO INTO THE GM WEBSITE THEY ANNOUNCED FOR HALLOWEEN 2013, FRUITE BRUTE AND YUMMY MUMMY IS MAKING A COME BACK!!!!!!

  2. I wish they would bring these cereals back to Canada like when i was a kid boo cereal was my favorite and I want it now lol plz bring bak boo cereal back to Canada :)

  3. Some Walmarts have all three year round. Is worth the look.

  4. No worries… Our fans are used to it. And, great story, thanks for sharing.

  5. Tony_Soundbot says:

    Wow, that last post I made was full of spelling errors :O !

  6. Tony_Soundbot says:

    Living in Canada, I thought they stopped making this cereal in the 80’s. I discovered about 4 years ago that I was wrong and that the US did still get the main 3 around Halloween. So, armed with that info, I began a wonderful tradition of taking my kids over the boarder for our yearly ‘Monster Hunt’. Typically we’d buy about 10 boxes. I still have one coverted box left over from ’11. Looking forward to this year :D.

  7. I remember Count Chocula and Frankenberry on the shelf in Canada when I was a kid (early 80’s), but I don’t think we ever got the others.

  8. Boo Berry appears to have the more limited release of the cereals. It usually pops up only around Halloween time in most regions. But there is a link to Amazon up top where it’s available.

  9. Caroline says:

    Where can you buy Boo Berry Cereal now? I haven’t seen it in years!

  10. The monster cereals are also down to limited release here in the states. But they always pop up around Halloween time.

  11. The monster cereals don’t exist in Canada. Only Lucky Charms and Cheerios.

  12. Never had any of this stuff when growing up in the 70s and 80s. The most cereal we ever had was some corn flakes and rice crispies (rare) and quite a lot of Quaker Harvest Crunch. My parents refused to buy anything with questionable amounts of sugar, flavouring and/or artificial colours. In fact, most breakfasts until High School (when we had to get up too early for our parents to follow suit, since my father worked evenings to get better pay) were done at the kitchen table with the entire family. Toast, home-made jams, home-made porridge. And I’ll be damned if any kids I ever have (once I have them) get anything less wholesome than that as well.

  13. ErnestPayne says:

    Absolute drek. Never bought them for myself or my family. Strictly PWT breakfast “food”.

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