Wine Packaged In A Paint Bucket

Couleur-Nouveau-(2)

Just when we thought that we’d seen it all with wine in a purse, there’s now wine in a bucket. More specifically, it’s wine packaged in a paint bucket – a design concept by Lithuania-based ad agency, McCann Vilnius.

Created to help commemorate Beaujolais Nouveau — the release of new red wines from the French region of Beaujolais — the bucket o’ wine acts as a storage and handy pouring device.

It also provides a color chart, letting the drinker know how many glasses of wine it might take to “paint” your teeth various shades of purple. So, who wants to come over for a painting party?

Couleur-Nouveau-(1)

Couleur-Nouveau-(4)

Couleur-Nouveau-(3)

[via designtaxi]

Trackbacks

  1. […] negli anni 2000 dando ad un vino meno pregiato una nuova dimensione glamour. L’agenzia McCann di Vilnius deve aver pensato questo nel sviluppare l’idea di pubblicizzare questa serie di vini […]

  2. […] Fix that flaw with pronto with this wine in a paint bucket. Tote it from aisle to aisle, taking a swig each time you pass someone in a vest. Sure, they’ll probably call 911, thinking you just chugged paint, but after the paramedics learn it’s only wine, everyone will surely have a great big ol’ laugh. The concept, by Lithuania-based ad agency McCann Vilnius, is meant to commemorate something called Beaujolais Nouveau—the release of new red wines from the French region of Beaujolais. There’s even a color chart on the side, showing you how many glasses of wine it’ll take to “paint” your teeth dark purple. [Via] […]

Speak Your Mind

*