If the scent of denim and human isn’t good enough for your jeans, Canada-based Naked & Famous Denim created Scratch-n-Sniff Raspberry Scented Denim. The jeans are coated with mini microcapsules, that when scratched, release the rather unmanly scent of raspberries.
According to the manufacturer, the scent will last up to five wash cycles. So for most guys, expect the raspberry smell to last about 4 months.
[via Laughing Squid]