Foodiggity

  • Blog
    • Bacon ‘n Stuff
    • Beer
    • Because Japan
    • Featured Originals
    • Food Art Friday
  • About
  • Contact
  • Archive
  • Shop
  • Toggle Mobile Menu
  • Toggle Search
  • Twitter
  • Facebook
  • Pinterest
  • Photos
  • RSS

Coke Goes Freestyle: New Vending Machines Will Offer 104 Flavor Options

May 11, 2010 by Chris Durso

Coca-Cola is preparing to reinvent their brand for the 21st Century. The beverage giant has launched a series of Freestyle vending machines capable of dispensing 104 user-controlled flavor options. This will allow for complete customization of beverage choice using a system of flavored syrup cartridges, similar to those used in an ink-jet printer.

In theory, this seems like a revolutionary idea. People love having any semblance of control—even if that control is nothing more than finding that perfect combination of raspberry syrup and Coke.

Here at foodiggity, we just find it hard to believe that Coca-Cola conducted any type of real-world field testing on these machines. Have you ever had to wait behind someone trying to concoct the perfect Arnold Palmer? Now imagine that same mouth-breather now has 104 options to choose from.

[via Fast Company]

Filed Under: Daily Links Tagged With: coke, design, soda, vending machine

Comments

  1. Theresa Mack says

    July 8, 2014 at 12:32 am

    These are the worst machines for fountain drinks there is. There is 3 of them in our town now and I will bring my own drink then get one from this machine. The taste from the machine is horrible

  2. Jan says

    June 27, 2010 at 8:38 pm

    OMG – I totally love the idea.
    And yes, i am a 100% pepsi person, but i would change to coke if we would have that machine in my favourite restaurant.
    But why stop there?
    I would like a tap that pours what i feel like at the moment in my own home.
    That would be awesome!

Trackbacks

  1. Marketing lessons from the Challenger Brand graveyard « Musings from an Independent Marketing Provocateur Musings from an Independent Marketing Provocateur says:
    January 30, 2013 at 7:03 am

    […] acquisition “distracted” them from their core beverage business allowing the Coca-Cola folks to redefine vending and set the new standard for social […]

  2. Marketing lessons from the Challenger Brand graveyard « Musings from an Independent Marketing Provocateur says:
    November 26, 2012 at 10:35 pm

    […] acquisition “distracted” them from their core beverage business allowing the Coca-Cola folks to redefine vending and set the new standard for social […]

Custom Stickers, Die Cut Stickers, Bumper Stickers - Sticker Mule

Foodiggity on Facebook

Tags

advertising art bacon baking bbq beer booze breakfast burger cake candy cereal cheeseburger chocolate coffee cookies cooking cupcakes design dessert fashion food art graphic design halloween how to ice cream illustration japan McDonald's meat movies music oreos packaging painting photography pizza sculpture shop star wars sushi video wine wtf youtube

Creative Commons License
This work by Foodiggity is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Trending Posts

  • Your Kitchen Is Trying To Kill You, An Infographic
    Your Kitchen Is Trying To Kill You, An Infographic
  • The Top Ten Instant Noodle Bowls In The World
    The Top Ten Instant Noodle Bowls In The World
  • Ham Pillow
    Ham Pillow

Who, What, Where?

  • Home
  • About
  • Contact
  • Privacy Policy
  • Shop

    About

    Foodiggity is here to provide the best in food culture, news, products, and other food-related nonsense.

    Copyright ©2018 Foodiggity