What It Would Look Like If Luxury Brands Sold Groceries

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Yogurt by Tiffany & Co.

If Whole Foods just isn’t highbrow enough for you, perhaps these luxury brand groceries are more your style.

Brought to us by Israel-based artist Paddy Mergui – his series gives us a glimpse into what a few everyday grocery items might look like, if produced and packaged by some of the higher end brands in the world.

Whether you’d like to snack on some Tiffany Yogurt, want to make your omelettes with the finest Versace eggs, or drink iMilk — the series explores the concept of a brand providing a perceived notion of quality and the social status of the buyer. Even if it’s a salami.

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Pasta by Ferrari

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Salt and Pepper by Hermès

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Eggs by Versace

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Flour by Prada

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Fruit by Nike

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Milk by Apple

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Salami by Vuitton

[link, via TAXI]

This Wonder Bread Ad Campaign Will Make You Yearn For A Crustless PB&J

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You probably haven’t thought about Wonder Bread since mom stopped cutting the crusts off for you. So, it only makes sense that the ubiquitous and polka-dotted bread would be vying for your attention again, with a certified awesome ad campaign.

Brought to us by Wonder Bread Canada and The Hive in Toronto, the five ads use a clever combination of stop-motion, synced with a voice-over of everyday life — reinforcing the theme of “The Greatest Thing Since…”.

While watching the crusts get cut off a PB&J will make you feel all warm and nostalgic inside, the white bread is also an effective apology tool, and a great food item to gossip over. Check out all of the ads below…

[via AdWeek]

Pop Culture-Inspired Easter Eggs

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Yes, we realize that Easter was yesterday… But these pop culture-inspired Easter eggs, by artist Barak Hardley, were too cool to pass up. And, here at Foodiggity, we spent most of our Easter Sunday trying to find the eggs that we hid a bit too well.

Enjoy…

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[link, via Mashable]

Pizza Cake Is Not Real But It Could Be With Your Help

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The Pizza Cake — appropriate for any birthday or event worth celebrating — is a concept by Boston Pizza.

The layered cake is part of the Canada-based chain’s Pizza Game Changers. The campaign looks to find the most life-altering pizza-related item that we didn’t realize we needed. Or, perhaps a gas-powered pizza cutter is more your thing?

Either way, you can go vote here, and have your pizza life altered forever.

[link, via Incredible Things]

R2-D2 Measuring Cup Set

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If you need to accurately measure some flour or blue milk, the R2-D2 Measuring Cup Set is here to help.

Everyone’s favorite height-challenged droid disassembles into 4 measuring cups and 4 measuring spoons. And, R2 is a little easier to snap back together than C-3PO — no wookiee required. The R2-D2 Measuring Cup Set is exclusively available at ThinkGeek.

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[link]