It’s no secret that we shop with our eyes. And, because we can be so superficial, especially when it comes to produce, food waste has become a global issue.
Intermarché recently launched Inglorious Fruits and Vegetables to help change our perspective on unfortunate-looking produce, and hopefully cut down on food waste in the process.
First, a produce section was populated with the Grotesque Apple, Ridiculous Potato, Hideous Orange, Failed Lemon, Disfigured Eggplant, Ugly Carrot, and the Unfortunate Clementine at a discounted price. And, when that wasn’t enough to sway our flippant shoppers, a line of soups and juices made with these deformed foods were offered.
The result helped empty the shelves of these fruits and veggies, that may have been hard on the eyes, but will be nice to your belly and wallet. Hideous Orange Juice, anyone?
Kids scream for ice cream. But do they care about the fancy flavors offered by artisanal ice cream makers?
This video helps kids step out of their vanilla and chocolate comfort zone, and tests their underdeveloped palates. The kids are asked to taste some artisanal ice cream flavors – such as Sweet Corn with Blackberry – and then guess what’s in them.
The results are what you might expect. Although it is funny to see kids guess that most flavors are just plain ol’ vanilla. Kids are so unsophisticated.
It’s no secret that the ads put forth by fast food companies, don’t accurately represent the food that the customer receives. So, what if the fast food eater fought back, and wanted the more edible-looking version of their food item?
Fast Food Ads vs. Reality Experiment is brought to us by Greg Benson of Mediocre Films. Greg, armed with a hidden camera, confronts the fast food workers that are just doing their jobs — asking if they could modify the food to look more like the misleading photo.
The best part… The fast food workers, for the most part, are very courteous and accept the challenge. And, with that little bit of motivation, they get the food pretty darn close to the one in the picture. Please enjoy.