Inglorious Fruits and Vegetables, An Initiative That Encourages Sales of Ugly Produce

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Poor fruits and vegetables… Why you so ugly? 

It’s no secret that we shop with our eyes. And, because we can be so superficial, especially when it comes to produce, food waste has become a global issue.

Intermarché recently launched Inglorious Fruits and Vegetables to help change our perspective on unfortunate-looking produce, and hopefully cut down on food waste in the process.

First, a produce section was populated with the Grotesque Apple, Ridiculous Potato, Hideous Orange, Failed Lemon, Disfigured Eggplant, Ugly Carrot, and the Unfortunate Clementine at a discounted price. And, when that wasn’t enough to sway our flippant shoppers, a line of soups and juices made with these deformed foods were offered.

The result helped empty the shelves of these fruits and veggies, that may have been hard on the eyes, but will be nice to your belly and wallet. Hideous Orange Juice, anyone?

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[link, via GOOD]

Veg of The Day, A Beautiful Papercraft Series of Fruits and Vegetables

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Veg of the Day — an awesome papercraft series by artist Polly Lindsay — is certainly nice enough when viewing straight-on. However, it isn’t until we catch a side view, that we realize what makes this project special.

Using layers of paper to recreate the intricacies of actual produce, they’re then spaced apart and tiered. This technique helps add soft shadows and depth to the minimalist food items. Finally, vegetables are interesting.

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[link, via First We Feast]

Vegetable Ice Cream Exists

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Häagen-Dazs, known for their frozen treats of creamy goodness, will now be offering a series of healthier vegetable-based ice cream for some reason.

Spoon Vege is a series of ice creams that Häagen-Dazs will release in Japan, starting May 12. Marketed as vegetable-based and healthy, Spoon Vege will include flavors such as Tomato Cherry and Carrot Orange.

Not to split hairs, but a tomato is actually a fruit. Which leaves “Tomato Cherry” veggie-less. Nonetheless, it’s still healthier than the HD peanut butter swirl you’re usually shoveling in.

[via Incredible Things]

Embroidered Leaves With Hanging Felted Vegetables

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Need some fun vegetable decor to hang around the house? Consider this cool embroidery project by Veselka Bulkan of Green Accordion.

Veselka came up with a creative way to use an embroidery hoop, by only utilizing part of it. Embroidered greens give way to hanging felted carrots and radishes. See more of her work here.

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[link, via Colossal]

Watch These Kids Get Vegetables For Halloween Instead of Candy

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It’s Halloween… So, kids want their candy and they want it right damn now! But what if a few precocious costumed kids were given vegetables and vegetable-flavored treats instead?

Crest wanted to find out, and the results are what you might expect, but no less hilarious.

[link]