Coca-Cola Made A Drinkable Billboard

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The problem with most billboards, is that they almost never dispense their product to passersby. Coca-Cola has found a way to change all of that, and created a drinkable billboard.

The outdoor ad for Coke Zero is outfitted with an enormous straw running 4,500 feet, from a bottle filled with soda, down to a dispensing fountain at ground level.

The “drinkable billboard” was installed at White River State Park in Indianapolis, site of this year’s Final Four.

[link, via Adweek]

How Not To Make Sparkling Wine At Home

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If you’ve ever wondered how to make sparkling wine at home — and who hasn’t — then you’ll want to watch this video, and then do the complete opposite.

Let’s review what goes wrong here… They’re using a SodaStream to create the carbonation — which should only be used to make seltzer and New Coke-quality sodas. Second, red wine and sparkle just doesn’t go together. Thirdly, it’s a kid, well-below drinking age, at the helm.

Needless to say, the experiment ends badly. Badly, in that a lightly-carbonated red wine ends up on the ceiling. Enjoy.

[link, via Incredible Things]

Sodavalve Makes It Easier To Open Your Pop

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Nobody likes to struggle with a stingy soda bottle cap. Especially while all that sugary goodness is inside, and we’re jonesin’ for some caffeine and caramel color.

Designer Injoon Yang, after seeing his grandmother struggling to open a soda bottle, has come up with the Sodavalve. Modeled after a traditional spigot, which is designed to make turning things easier, it’s an ingenious way to help get that sucker open.

And, if a spigot is still a bit difficult for you, then you don’t deserve any pop.

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[link, via Yanko Design]

Peanut Butter and Jelly Soda Exists

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Jones Soda, makers of some really great and some inexcusable beverages, now brings us Peanut Butter and Jelly Soda.

Available for a limited time in a 4-pk — the soda is marketed for PB&J-addicted youth, or an adult who wants to punish their palate.

And, with peanut butter and jelly in the same bottle, it’s like Goober Grape in liquid form.

[link]