Food Packaging Fueled by Brutal Honesty and Product Arrogance

1

Most of the time, our food packaging and their cute cartoon mascots lie to us. Well, at the very least, they’re just not as straightforward as these minimalist labels by London-based design student Beth Fox-Fuller.

Created as a concept for British supermarket chain ASDA — the project focuses on telling the shopper like it is. Even if the products do come off a bit arrogant and overconfident in their attempt to get you to bring them home.

2

5

7

9

6

[link, via designtaxi]

What It Would Look Like If Luxury Brands Sold Groceries

yogurt1

Yogurt by Tiffany & Co.

If Whole Foods just isn’t highbrow enough for you, perhaps these luxury brand groceries are more your style.

Brought to us by Israel-based artist Paddy Mergui – his series gives us a glimpse into what a few everyday grocery items might look like, if produced and packaged by some of the higher end brands in the world.

Whether you’d like to snack on some Tiffany Yogurt, want to make your omelettes with the finest Versace eggs, or drink iMilk — the series explores the concept of a brand providing a perceived notion of quality and the social status of the buyer. Even if it’s a salami.

pasta1

Pasta by Ferrari

products_12

Salt and Pepper by Hermès

eggs1

Eggs by Versace

flour1

Flour by Prada

frui1

Fruit by Nike

milk1

Milk by Apple

salami1

Salami by Vuitton

[link, via TAXI]

A Box Of Cookies Resume Lands Designer Her Dream Job

beyond-ideas-box

If your paper curriculum vitae isn’t cutting it, perhaps you should try packaging some treats to send to potential employers.

Designer Crystal Nunn, looking to land her dream job as a junior designer, baked up a box of cookies, packaged them with her pertinent information, and send it to We Are Social.

Perfecting a recipe for vegan cookies using Beyond Dark chocolate, the edible CV landed Nunn the job. The cookie resume also caught the attention of Beyond Dark, which scored her a bunch of free chocolates and a consultant gig.

So, job-seekers… Get baking and good luck. By the way… Foodiggity is looking for contributors, and we happen to like cookies.

beyond-ideas-box-1

beyond-ideas-back

beyond-ideas-box-open

[link, via TAXI]

Wine Packaged In A Paint Bucket

Couleur-Nouveau-(2)

Just when we thought that we’d seen it all with wine in a purse, there’s now wine in a bucket. More specifically, it’s wine packaged in a paint bucket – a design concept by Lithuania-based ad agency, McCann Vilnius.

Created to help commemorate Beaujolais Nouveau — the release of new red wines from the French region of Beaujolais — the bucket o’ wine acts as a storage and handy pouring device.

It also provides a color chart, letting the drinker know how many glasses of wine it might take to “paint” your teeth various shades of purple. So, who wants to come over for a painting party?

Couleur-Nouveau-(1)

Couleur-Nouveau-(4)

Couleur-Nouveau-(3)

[via designtaxi]

A Graphic Artist Used A Box Of Chocolates For A Resume

1

With it becoming increasingly difficult for young talent to stand out in a crowded job market, inedible paper resumes just aren’t going to cut it.

Graphic designer Rob Jervis, becoming frustrated with his job search, created a box of chocolates to represent his curriculum vitae.

No surprise here, but the stunt worked, landing Jervis a paid internship which turned into a full-time gig. That’s the thing about resumes… You never know what you’re gonna get.

2

3

[via designtaxi]