Red Velvet Cake Beer Exists


You drink pumpkin ales, Christmas beers, summer and spring brews… You’re seasonal, we get it. So, why no love for Valentine’s Day?

Bleeding Heart, by Georgia-based Second Self Beer Company, is here to change all of that with a red velvet cake beer, just in time for Valentine’s. The amber ale is brewed with cocoa to act as the cake part, and vanilla to step in as the icing. It’s the first in a planned series of Valentine’s beers.

Bleeding Heart is currently only available at Second Self Beer Company… so you’ll probably just have to grab some Red Velvet Oreos and your favorite sixer this year. So romantic.

[link, via Food and Wine]

Bud Light’s Super Bowl Commercial Featuring a Real-Life Game of Pac-Man


Bud Light, in their endless quest to get you to drink their diet beer-like beverage, has gone old-school with their #UpForWhatever campaign, creating a real-life game of Pac-Man.

The new commercial, that will run sometime during Super Bowl XLIX, features a bar patron just looking to score a beer. What the unsuspecting drinker doesn’t realize, is that he’ll have to earn his Bud Light by collecting power pellets and dodging giant ghosts.

His reward… minor internet fame, a shiny new Bud Light, and possibly a giant piece of fruit to take home for a snack. Please watch this…

[link, via Cool Material]

Guinness Potato Chips Are A Thing

photo via Food Beast

photo via Food Beast

There are few things more synonymous with Ireland than Guinness and potatoes. British chip-maker Burt’s knows this, and has created the ultimate Irish bar snack with Guinness Potato Chips.

The chips contain the bittersweet flavor of Guinness Stout, as well as the salty starchy goodness of thick-cut and hand-cooked chips. The chips are available in Original Guinness Flavor and Rich Beef Chilli. Chilli’s very Irish too.


[link, via designtaxi and Foodbeast]

Fictional Hipster Restaurant Names, Illustrated


Hawthorne & Cleaver

If you’re unfamiliar with the restaurant-naming convention inspired by hipsters, I’ll break it down for you. It’s pretentious, tired, and there are many vintage tools and ampersands involved.

Brewmaster at Brooklyn Brewery, Garrett Oliver, having the benefit of experience and geographic location to make such observations, has been having a little fun with the hipster-naming trend. The best part, besides the hipster-bashing, is how easy it is to use this branding-technique with whatever you may have laying around the house.

Try it with a few random items you have around and send a pic and name over. The best one will receive a vintage cleaver and a year’s supply of mustache wax.*

*may or not actually happen.

[via First We Feast]

nICE Mug Kit Creates Usable Drinking Glasses Out Of Ice


Ever want an ice-cold drink, but a glass from the freezer just isn’t gonna to cut it? What if that drinking vessel was more than just hanging out in the fridge with ice, but actually was ice?

nICE Mug is here to make your cold beverage dreams come true. Invented accidentally by company founder Glenn Auerbach, the kit allows the drinker to make a serviceable drinking vessel completely out of ice.

Simply fill the nICE Mug mold with water, freeze, insert it into the holder, and your ice-cold beverage is ready to go. Their site claims that one nICE Mug will last a few drinks before it springs a leak. And, even if it does, it’s a great excuse to drink faster.


[link, via Laughing Squid]