The Hobbit Beers For Precious Drinking


If you’re looking for one beer to rule them all, you now have your choice of three. BevLink and Fish Brewing have entered a fellowship to bring us a trilogy of beers inspired by The Hobbit movies.

Gollum Precious Pils starts the series off with a strong Imperial Pils, that will certainly go over well at the Shire. Smaug Stout is in the middle with a Russian Imperial Stout. Bolg Belgian Tripel, inspired by the white orc chieftain, concludes the series.

The Hobbit series will start shipping this week, beginning “in the West,” and should make its way throughout the land shortly.





[via Thrillist]

Beck’s Beer Boom Box Packaging


When New Zealand-based Think Packaging was asked to create a music-inspired box to hold a series of Beck’s Beer bottles, the result was a vintage boom box.

Housed in the retro music player are six bottles of beer — each label inspired by a particular music genre. So, grab a box, throw it over your shoulder, and head to your next 80s party. Your neon-clad friends will thank you.




[via The Dieline]

Synex, A Single-Serve Home System For Dispensing Craft Beer


The enormous growth of the American craft beer industry is nothing short of extraordinary. But, as we all know, beer drinkers and Americans are all about convenience. Coffee drinkers have their lives made easier by Keurig, and even tortilla-maker’s get some love. Now, it’s the beer lover’s turn.

Synex is a system designed for the home, that will dispense the beer of your choice at the pull of a tap. No longer will we have to drive all the way to the liquor store and buy a whole six-pack or 750ml, only to see its quality diminish if it sits around too long.

The Synex, via vacuum-sealed cartridges, deliver the fresh beer of your choice, one beer at a time. The package-o-beer will keep a gallon of beer fresh for up to 30 days — significantly longer than any bottling, including that enormous growler taking up space in the fridge. The Synex is currently in Kickstarter phase.


Resum-Ale, A Four-Pack of Beer That’s Also a Designer’s Resume


If you’re looking for a creative way to find a job… Or you’d just like to get a few hiring managers loaded, you might consider a beer resume.

Resum-Ale is the work of designer/homebrewer/job-seeker Brennan Gleason. The 4-pack consists of a blonde ale that Gleason brewed himself, with career accomplishments and his experience printed across each bottle.

So, if you’re looking for a designer, or just want some free booze, get in touch with Gleason.

[link, via designtaxi]

Planet Beers Are Not Of This Earth


Inspired by Gustav Holst’s The Planets, Bell’s Brewery brings us The Planet Series of Beers.

Using a planet to inspire each style of beer, the series ranges from a blonde ale to a black double IPA. But, couldn’t they have at least created a light beer for Pluto? And, do we really need to know what Uranus tastes like?

“Mars, The Bringer of War” – Double IPA

“Venus, The Bringer of Peace” – A Blonde Ale brewed with honey, apricot, vanilla and cardamom

“Mercury, The Winged Messenger” – A Belgian Single

“Jupiter, The Bringer of Jollity” – A malt forward Brown Ale

“Saturn, The Bringer of Old Age” – A Bourbon Barrel-aged Barleywine

“Uranus, The Magician” – Black Double IPA

“Neptune, The Mystic” – A beer inspired by Dr. Bell’s Medicinal Stout, one of Larry Bell’s homebrews that also helped inspire Eccentric Ale

[via Incredible Things]