Rugby Players Have A Missing Tooth Replaced With A Functioning Bottle Opener


Rugby players are tough. And, when they lose a tooth, they don’t just get it replaced with an ordinary one — that’s for hockey players.

Salta Beer and ad agency Ogilvy Argentina have come up with the Beer Tooth Implant — a tooth that’s also a functioning bottle opener. A few Argentinian athletes were even nice enough to have one installed for marketing purposes.

But please… do not induce any unnecessary tooth removal in the hope of receiving a Beer Tooth. They’re probably not available at your dentist yet.

Warning: The video contains graphic dental procedures, rugby violence, and the opening of bottles with teeth.


[link, via Cool Material]

Happy Superhero Day! Celebrate With The Justice League Bottle Sleeve Set


April 28 is National Superhero Day!! So, if you’re hanging with some super friends, The Justice League Bottle Sleeve Set is your hero.

The dynamic trio includes one Batman Freaker Bottle Sleeve, one Superman Freaker Bottle Sleeve, and one Wonder Woman Freaker Bottle Sleeve.

Any of which will easily slip on and protect any bottle, can, growler or mason jar. Also available individually here.

One size fits all. Machine washable. Stretchy. Made in U.S.A.






There’s A Beer That Could Help You Look Younger Because Japan


Beer, always known to help people look better, is now trying to actually make people look better.

Precious is a new brew that is marketing itself as an age-defying beer, by including 2000mg of collagen. The low-malt beverage, currently only available in Hokkaido Prefecture, also contains 5% ABV.

Although, there’s no evidence that ingesting collagen will be effective for your skin, you can at least try to look and feel younger. No goggles required.

[link, via Technabob]

There’s A Ben & Jerry’s Beer Now


Not content with pun-fueled and hippy-inspired ice creams, Ben & Jerry’s is now in the beer business.

Collaborating with New Belgium Brewing Company, Salted Caramel Brownie Brown Ale will do its best to bridge the gap between the sweet-tooth and beer snob market. Either way, both groups can stop pouring beer over their ice cream.

Style: Brown Ale (w/ Cocoa)
Availability: 22oz Bottles
Release: TBA
6.3% ABV


A Billboard That Dispenses Beer Is The Best Form of Advertising


Recently, Coca-Cola unleashed a billboard that doubled as a soda fountain, dispensing its product to thirsty passersby.

Carlsberg, trying to one-up the soft-drink king, has created an outdoor ad that serves beer via a convenient ground-level tap. And, as we all know, if a beverage is gonna flow from a giant poster, we’ll take beer over sugar-water any day.

Appropriately-labeled, “Probably the best poster in the world,” the billboard was recently unveiled at The Old Truman Brewery on Brick Lane in London.




[via Adweek]