This Billboard Made Entirely of Cake Is Good Advertising

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Billboards have been getting more and more creative recently. Unfortunately, they haven’t gotten any more edible. Britain-based Mr. Kipling and agency JWT London have teamed up to solve this real world problem, with a billboard made entirely of cake.

The outdoor ad, created to promote Mr. Kipling’s ‘Life is better with Cake’ campaign, consists of 13,360 individual confectionaries painstakingly applied over seven hours. The billboard was then slowly disassembled and eaten by hungry passersby. Real world problem, solved.

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[via Adweek]

Tic Tacs As Vintage Video Games

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Tic Tacs have been around so long, that people were enjoying them when Pac-Man was still fun. To help pay homage to the antiquated technology and breath mint, the Miami Ad School created a series of ads of vintage video games made from Tic Tacs.

From candy Pac-Man and Snake to an Arkanoid board, the ads were probably fun to assemble. Not more fun than actually playing Arkanoid though… those bricks were crazy.

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[via designtaxi]

Clothes As Food, An Ad Series Encouraging You To Donate Your Wearables

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Shopping Itaguaçu is an advertising initiative encouraging people to donate clothes to the needy. Brought to us by Brazil-based BZZ Propaganda, clothes are formed into yummy-looking food, asking that we not let our old wearables turn into moth-feed.

“Don’t let your clothes turn into food for moths. Donate.
Leave your donations at the mall until July 1st and let them warm the most needy.”

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[via Ads of The World]

Honest Slogans, Product Ads Slightly Modified To Show What We’re All Thinking

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Honest Slogans, through some typography shenanigans and brutal honesty, either modifies or adds a new slogan to some well-known brands.

While the honest slogans help reinforce our perception of certain products, the honesty wouldn’t necessarily help sales. Although you know you still want a Fla-Vor-Ice.

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[link]

What It Would Look Like If Luxury Brands Sold Groceries

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Yogurt by Tiffany & Co.

If Whole Foods just isn’t highbrow enough for you, perhaps these luxury brand groceries are more your style.

Brought to us by Israel-based artist Paddy Mergui — his series gives us a glimpse into what a few everyday grocery items might look like, if produced and packaged by some of the higher end brands in the world.

Whether you’d like to snack on some Tiffany Yogurt, want to make your omelettes with the finest Versace eggs, or drink iMilk — the series explores the concept of a brand providing a perceived notion of quality and the social status of the buyer. Even if it’s a salami.

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Pasta by Ferrari

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Salt and Pepper by Hermès

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Eggs by Versace

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Flour by Prada

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Fruit by Nike

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Milk by Apple

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Salami by Vuitton

[link, via TAXI]