Honest Slogans Tell It Like It Is

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If only brands could be honest with consumers, instead of feeding us their advertising gobbledygook, we’d have something like Honest Slogans.

Brought to us by graphic artist, Clif Dickens, this new round of ads provide some refreshing honesty on some of the things we consume.

Although, we don’t care how tired mom is… Hamburger Helper ain’t happening.

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[link]

This Billboard Made Entirely of Cake Is Good Advertising

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Billboards have been getting more and more creative recently. Unfortunately, they haven’t gotten any more edible. Britain-based Mr. Kipling and agency JWT London have teamed up to solve this real world problem, with a billboard made entirely of cake.

The outdoor ad, created to promote Mr. Kipling’s ‘Life is better with Cake’ campaign, consists of 13,360 individual confectionaries painstakingly applied over seven hours. The billboard was then slowly disassembled and eaten by hungry passersby. Real world problem, solved.

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[via Adweek]

Tic Tacs As Vintage Video Games

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Tic Tacs have been around so long, that people were enjoying them when Pac-Man was still fun. To help pay homage to the antiquated technology and breath mint, the Miami Ad School created a series of ads of vintage video games made from Tic Tacs.

From candy Pac-Man and Snake to an Arkanoid board, the ads were probably fun to assemble. Not more fun than actually playing Arkanoid though… those bricks were crazy.

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[via designtaxi]

Clothes As Food, An Ad Series Encouraging You To Donate Your Wearables

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Shopping Itaguaçu is an advertising initiative encouraging people to donate clothes to the needy. Brought to us by Brazil-based BZZ Propaganda, clothes are formed into yummy-looking food, asking that we not let our old wearables turn into moth-feed.

“Don’t let your clothes turn into food for moths. Donate.
Leave your donations at the mall until July 1st and let them warm the most needy.”

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[via Ads of The World]

Honest Slogans, Product Ads Slightly Modified To Show What We’re All Thinking

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Honest Slogans, through some typography shenanigans and brutal honesty, either modifies or adds a new slogan to some well-known brands.

While the honest slogans help reinforce our perception of certain products, the honesty wouldn’t necessarily help sales. Although you know you still want a Fla-Vor-Ice.

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[link]