Inside The Peeps Factory


((Photos removed, cause we don’t want to get arrested))

Just in time to give some unwanted perspective on your Easter treats — The New York Times went inside the factory of Peeps-maker Just Born to see just how the marshmallow treats are made. And who knew that Peeps-manufacturing was so involved? It actually takes six minutes to make a Peep, and placement of their soulless black eyes follows strict “Decorating Standards.”

However, according to Just Born’s marketing director Matthew Pye, that despite strict quality control, each Peep is unique. ‘‘No one Peeps chick is the same as another,’’ he said. ‘‘Each one has its own personality.’’ Keep that in mind the next time you bite Tweetie’s head off, and Happy Easter.


[full story here, via Laughing Squid]

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